Electra Aero | EL9 All-Electric Aircraft Launch
Client: Electra Aero (via creative agency partnership)
Aircraft: Electra EL9 (Full-scale mock-up)
Location: Manassas, Virginia
Deliverables: 50+ high-resolution stills for media and internal brand library
Date: December 2025
1. Strategic Scope: Launching Sustainable Aerospace
Electra Aero commissioned a core visual library to launch their flagship sustainable aircraft, the EL9. Our objective was to develop high-stakes assets for global press distribution, investor decks, and foundational brand marketing. This project required extensive pre-production, including visual proposals and mood boards to align multi-level stakeholders before the first frame was captured.
2. Integrated Execution & Problem-Solving
Executed within a dual-production environment, we maintained an agile workflow alongside a concurrent video crew. This required precision timing and real-time adaptability to maximize access to the aircraft without disrupting the launch timeline.
When technical and logistical challenges arose, including aircraft movement restrictions and equipment malfunctions, we re-sequenced the production flow to ensure zero downtime. This adaptability allowed us to integrate lifestyle talent casting and day-of logistics seamlessly into the expanding project scope.
3. Production Technical Standards
- Media-Ready Workflow: All assets prepped with pre-indexed metadata (EXIF) for immediate global media distribution.
- Client-Integrated Review: On-set production monitors provided for real-time stakeholder review and approval.
- Scalable Lighting: Managed a full grip and lighting crew to balance sunrise exteriors and complex interior staging.
Due to aircraft positioning limits, we staged all outdoor imagery in the morning, then moved the mock-up inside for interiors. It was not possible to move the aircraft multiple times, so each location required careful planning to maximize results in a single window.
The Dawn Window: Orchestrating the Hero Asset
Capturing the definitive ‘Hero’ shot of the EL9 required precise synchronization with both the video production crew and the fleeting transition of morning light. Recognizing that the sunrise provided a critical but narrow window for high-value branding, we operated with a ‘multi-capture’ strategy to maximize the client’s ROI within a single hour.
Through seamless coordination with the video team, we successfully secured three distinct atmospheric profiles for the Electra brand library: the deep tones of Blue Hour, the vivid ‘Salmon Pink’ pre-dawn, and the final crisp sunrise. This collaborative efficiency ensured that both teams delivered flagship content without compromising safety or production timelines on the active ramp.
Creative Direction: Simulating Operational Reality
To overcome the spatial constraints of the ramp and the static nature of a mock-up, we utilized strategic lifestyle blocking to provide scale and authenticity. By staging precise cockpit interactions and boarding sequences, we transitioned the EL9 from a stationary exhibit into a living brand asset that communicates functional luxury.
4. Outcome
Four key images were delivered within 48 hours to meet an investor deadline. Electra has since deployed the visuals across social media, email campaigns, and internal brand collateral. The full gallery is now part of their long-term content library for press and promotion.
Client Feedback:
Shortly after delivery, Electra’s marketing team shared the following:
“Our CEO is so excited about the images that you sent yesterday that he wants to start downloading them and putting them into our presentations this afternoon.”
– Dan Levy, Electra Maketing
5. Visual Gallery
Hero Image
The Electra EL9 at sunrise — stair down and spinning up, bathed in early light.
Supporting Images
BTS Moments
Monitors in action
Grip prep & lift rig
Ready to Scope Your Next Production?
High-stakes visual assets require precise planning and operational expertise. Whether you are launching a new fleet or defining a facility’s brand narrative, let’s discuss how we can scale a production to meet your specific marketing objectives.
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