Sky Harbour Case Study

Sky Harbour Case Study

Behind the Scenes of a Full-Scope Hangar, Lifestyle, and Brand Shoot

Sky Harbour | Private Hangar & FBO Launch – Addison, TX

Client: Sky Harbour
Aircraft: Bombardier Global, Gulfstream (used as props)
Location: Addison, Texas
Deliverables: 35+ high-end stills, 3 short videos, Matterport Pro3 virtual tour
Date: April 2025

1. Strategic Scope & Scalability

Sky Harbour develops ultra-premium private hangar campuses and FBOs tailored for UHNW jet owners. This case study covers full-scope visual production for their Addison, TX property, designed to highlight the facility’s architecture, environment, and elevated lifestyle appeal.

Initially engaged for architectural stills, the project evolved into a comprehensive brand launch kit. We scaled the production to include cinematography, Matterport 3D virtual tours, and lifestyle talent coordination, executing the entire multi-layered scope within a single operational window to ensure brand consistency and minimize facility downtime.

2. Operational Execution

Managing a production on an active ramp requires strict adherence to safety and coordination. We managed all on-site logistics, including talent casting and coordination with Sky Harbour’s marketing leadership, while working alongside ground crews to stage multiple heavy assets- including Bombardier Global and Gulfstream aircraft- safely and efficiently.

To accommodate the expanded scope, I brought in two assistants and sourced professional lifestyle talent (two adults and a child) for a two-hour session. I handled all talent coordination- from casting to hire- after approval from Sky Harbour’s VP of Marketing, Emily Mitacek, who served as my point of contact throughout pre-production and on-set.

Equipment & Workflow:

  • Tilt-shift lenses for architectural control
  • Strobes and flash fill to manage light from large hangar doors
  • Matterport Pro3 system for immersive virtual walkthrough
  • Still and motion assets captured across hangar, lounge, ramp, and approach scenes

Production Timeline:
9:00 AM to 8:00 PM. Aircraft were moved and staged throughout the day by FBO personnel. We also brought in a G-Wagon and an S-Class Coupe for lifestyle staging to match Sky Harbour’s UHNW aesthetic.

3. Strategic Solutions & Unique Aspects

  • Agile Production: Integrating video and 3D capture within two weeks of the production date.
  • Technical Lighting: Deploying strobe arrays to balance massive natural light sources in a large-scale hangar environment.
  • Aircraft coordination: While the planes weren’t the focus, they had to be moved multiple times for background and realism

The Signature Moment: Directing for Brand Authenticity

A pivotal aspect of this production was capturing authentic human connection within the luxury environment. During the family boarding sequence, I worked closely with the lifestyle talent to evoke a specific emotional response, shifting the energy from a staged pose to a moment of genuine delight.

This image has since become a cornerstone asset for Sky Harbour, used to humanize the ultra-premium hangar experience and connect with UHNW jet owners on an emotional level.

4. Outcome

The final deliverables included:

  • 3 videos (hero, narrative, informational)
  • Full Matterport 3D walkthrough
  • 35+ final high-res stills

Sky Harbour has used the visuals extensively across their website homepage, investor decks, marketing presentations, and social campaigns. The hero video is currently featured as a top brand asset.

Client Feedback:
We’re still collecting formal testimonials, but early internal response from their marketing leadership has been highly positive.

5. Visual Gallery

Hero Image

Girl boarding jet with expression of delight, surrounded by luxury hangar environment

A spark of authentic joy and the moment that defined the shoot.

Supporting Images

 

Image Use on Client Home Page

 

AeroMedia images used on Sky Harbour home page

AeroMedia images used on Sky Harbour home page

 

Sky Harbour Matterport Tour

 

 

Hero Video

 

 

BTS Moments

Dave Koch setting up a Shot

Dave Koch setting up a shot

Setting up the centerpiece shot

Setting up the centerpiece shot

Working out the shot with the Marketing Director

Working out the shot with the Marketing Director

Working on an exterior shot

Working on an exterior shot

Ready to Scope Your Next Production?

High-stakes visual assets require precise planning and operational expertise. Whether you are launching a new fleet or defining a facility’s brand narrative, let’s discuss how we can scale a production to meet your specific marketing objectives.

Schedule a Production Strategy Session →

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