Sky Harbour | Private Hangar & FBO Launch – Addison, TX
Client: Sky Harbour
Project: Private Hangar & FBO Brand Launch
Location: Addison, Texas
Aircraft: Bombardier Global, Gulfstream (staging assets)
Deliverables: 35+ high-end stills, 3 promotional videos, Matterport Pro3 virtual tour
Date: April 2025
1. Strategic Scope & Scalability
Sky Harbour develops ultra-premium private hangar campuses and FBOs tailored for UHNW jet owners. This case study covers full-scope visual production for their Addison, TX property, designed to highlight the facility’s architecture, environment, and elevated lifestyle appeal.
Initially engaged for architectural stills, the project evolved into a comprehensive brand launch kit. We scaled the production to include cinematography, Matterport 3D virtual tours, and lifestyle talent coordination, executing the entire multi-layered scope within a single operational window to ensure brand consistency and minimize facility downtime.
2. Operational Execution
Managing a production on an active ramp requires strict adherence to ramp safety protocols and operational coordination. We managed all on-site logistics, including talent casting and coordination with Sky Harbour’s marketing leadership, while working alongside ground crews to stage multiple heavy assets- including Bombardier Global and Gulfstream aircraft used for staging.
To accommodate the expanded scope, I brought in two assistants and sourced professional lifestyle talent (two adults and a child) for a two-hour session. I handled all talent coordination- from casting to hire- after approval from Sky Harbour’s VP of Marketing, Emily Mitacek, who served as my point of contact throughout pre-production and on-set.
Equipment & Workflow:
- Tilt-shift lenses for architectural control
- Strobes and flash fill to manage light from large hangar doors
- Matterport Pro3 system for immersive virtual walkthrough
- Still and motion assets captured across hangar, lounge, ramp, and approach scenes
Production Timeline:
9:00 AM to 8:00 PM. Aircraft were moved and staged throughout the day by FBO personnel. We also brought in a G-Wagon and an S-Class Coupe for lifestyle staging to match Sky Harbour’s UHNW aesthetic.
3. Strategic Solutions & Unique Aspects
- Agile Production: Integrating video and 3D capture within two weeks of the production date.
- Technical Lighting: Deploying strobe arrays to balance massive natural light sources in a large-scale hangar environment.
- Aircraft coordination: While the planes weren’t the focus, they had to be moved multiple times for background and realism.
The Signature Moment: Directing for Brand Authenticity
One of the defining moments of the production occurred during the family boarding sequence. Rather than capturing a static lifestyle pose, I worked closely with the talent to create a genuine emotional response — shifting the energy from staged to authentic.
This image has since become a cornerstone brand asset for Sky Harbour, used to humanize the ultra-premium hangar experience and connect with UHNW jet owners on an emotional level.
4. Outcome
Result: A comprehensive visual asset library that continues to support Sky Harbour’s brand positioning and marketing initiatives for the Addison campus.
The final deliverables included:
- 3 videos (hero, narrative, informational)
- Full Matterport 3D walkthrough
- 35+ final high-res stills
Sky Harbour has deployed these visuals extensively across their website homepage, investor presentations, marketing campaigns, and social channels. The hero video now serves as a central brand asset supporting the launch of the Addison campus.
Client Feedback:
We’re still collecting formal testimonials, but early internal response from their marketing leadership has been highly positive.
5. Visual Production Assets
Hero Image
A spark of authentic joy and the moment that defined the shoot.
Supporting Images
Featured Imagery on Client Homepage
AeroMedia images used on Sky Harbour home page
Sky Harbour Matterport Tour
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Explore 3D Space
Sky Harbour Promotional Video
BTS Moments
Dave Koch setting up a shot
Setting up the centerpiece shot
Working on an exterior shot
Working out the shot with the Marketing Director
Explore more aviation photography projects: Visit the Aviation Photography Case Studies → page to see additional productions.
Ready to Scope Your Next Production?
High-stakes visual assets require precise planning and operational expertise. Whether you are launching a new fleet or defining a facility’s brand narrative, let’s discuss how we can scale a production to meet your specific marketing objectives.
Schedule a Production Strategy Session →
Let’s discuss the scope, logistics, and creative direction for your next aviation production.
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